Did you ever see that episode of the Simpsons where Lisa wants to be an author but struggles, while Homer and Bart successfully write a commercial series with a team of friends? It was called The Book Job and although when it came out I was eleven and didn't really have a proper idea about... Continue Reading →
A smash-hit bestseller appears a freak event, impossible to predict, yet in their daring book The Bestseller Code, Jodie Archer and Matthew L. Jockers argue that there is, in fact, a winning formula. All you need is a highly sophisticated algorithm trained on bestseller for years. It's a fantastic book and fascinating to read whether you... Continue Reading →
Mary Conway 