Why I’m Not Joining Vero (yet)

The past few days I’ve heard quite a bit about Vero. It’s the best thing ever – it’s the worst thing ever – it’s saving creators from the mercy of the algorithm – it’s stealing creator’s works and dooming us all.

Honestly, I don’t know what is true. I had a little look and it basically seems like Instagram except chronological again and you can share what you’re doing as well as pictures. If that was all there was to it then I wouldn’t have thought twice about ignoring it like I ignore most new fads. The thing that made me consider joining was the rumour I’d heard several times – that this was going to be the Next Big Thing.

As an indie author, pretty much all advice I read online is about the importance of social media and marketing. Join this site, join that site, post like this and make sure you shove your throat down people’s throats at all times (but not too hard or they won’t like you – always be likeable.) With that in mind, it seems logical to jump on the bandwagon and start trying to drum up an audience before everyone else. That’s what social media’s about, right?

No, actually. Not to me. Maybe to some people, and probably to the people who run the sites, but although it might seem quaint in these times, I really did start social media with the intention of connecting with people. My Instagram profile was originally just a personal one because I was feeling bored and lonely. I had no idea about the lovely Bookstagram community and all the other young writers out there and although I do use my account to market a little, the only reason I’ve stuck around this long is that I’ve made friends and had fun. That was what I wanted to do, and that’s what I’m still doing.

Maybe I would make new friends on Vero. Maybe I’d even get popular and thousands of people would know about my book. Who knows. Who cares. I’ve got so much going on in my life right now that the last thing I need is another distraction I don’t even think I’ll enjoy. I keep Instagram in my life because I love my friends and if anyone sees A Grey Valentine’s by mistake while I’m at it then great. If not, I’m having a good time and at this point, that’s the bit that matters to me.

This isn’t good business sense. If you’re looking to be a rich indie author then one, that’s very ambitious and two, you won’t find what you’re looking for here. What you will find with me is someone trying to be a happy indie author, by writing what I love and doing what I love, not wasting time chasing phantom fans somewhere I know nothing about.

That said, I’m not ruling out joining in the future. If I have time, if it looks like fun, if – most importantly – I want to then I might. It might turn out to be the right place for me at that point. Right now though, I think the right place for me is where I am – on my blog, on Instagram, messing around on Twitter and most of all on my laptop writing like I am now because that’s where I’m most content.


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